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Minimum Advertised Price Policy

Pacbrake Company d/b/a Pacbrake (“Pacbrake”) is committed to offering the highest quality product that end-users demand. In an effort to retain brand value and a healthy distribution channel, Pacbrake is unilaterally implementing a Minimum Advertising Pricing (MAP) policy (“Policy”). This Policy will become effective April 2, 2021 and applies to all distributors and retailers; including but not limited to catalogs, Internet retailers, auction sellers, auction sites, and ecommerce platforms (collectively, “Resellers”) who sell Pacbrake product to end-users. A Reseller is also considered to be anyone that uses Pacbrake’s trademarks and intellectual property in connection with the advertisement, offering for sale, or sale of Pacbrake’s goods, whether such use is with or without Pacbrake’s consent.

Pacbrake values the efforts and contributions of all Resellers to distribute Pacbrake products and support our mutual customers. This Policy is unilaterally adopted by Pacbrake for the benefit of all Resellers and will be uniformly enforced.

Pacbrake may use 3rd party services to administer and enforce this Policy. Violations or refusal to participate could result in loss of:

MAP List

Pacbrake will, from time to time, publish a Minimum Advertising Price list (“Price List”), which may be amended and adjusted by Pacbrake at any time in its sole discretion.

Each Price List will identify the effective date, the Pacbrake products and the minimum advertising price (MAP) for those products. Each advertisement by a Reseller of a Pacbrake product below the minimum advertised price specified in the current Price List will be a violation of this Policy.


  1. Resellers shall not publish a price that is less than the Pacbrake’s minimum advertised price specified in the current Price List in any media, including but not limited to flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, e-mail newsletters, e-mail solicitations, e- commerce, Internet or similar electronic media, social media, text messaging, instant messaging, television, radio, and public signage.
  2. A visible strikeout, deletion, or alteration of any price in any Internet and e- commerce advertising is strictly prohibited. It is a violation of this policy to advertise that a customer may “See price in cart”, “Make offer”, “Bid”, “Instant message me for pricing”, “instant rebate”, or other discount implied terminology and/or tactics to circumvent this Policy.

This Policy applies only to advertised prices and does not apply to the price at which Pacbrake products are actually sold or offered for sale to an individual purchaser within Resellers’ retail location or over the telephone. Each Reseller is free to independently set its resale prices at its own discretion. This Policy is not applicable to any in-store advertising that is displayed only in the store and not distributed to any customer(s).


Pacbrake reserves the right to run promotions of their products through warehouse distributors or independently. Pacbrake encourages Resellers to utilize the promotions to their advantage while providing a high level of customer service to the end user.

Pacbrake encourages retail brand awareness and value added promotions of our products. Any promotional incentives should be applied to future store-wide purchases and designed not to discount Pacbrake product below the minimum advertised price specified in the current Price List. If promotions do not meet the requirements of this Policy, they will be in violation, subject to enforcement and penalties.

Policy Violations

Policy compliance by all Resellers will be monitored by Pacbrake and/or its agents. Once a violation is discovered, the Reseller will be notified of the violation. The Reseller will have (2) business days from the date of notification to correct an Internet or e-commerce violation; and (7) business days to correct all other media violations. If a violation is not corrected within this time period allotted, the Reseller will receive the subsequent violation notification(s) each of which shall count as a separate violation of the Policy. Pacbrake will determine, in its sole discretion, whether any violation has been corrected.

Consequences of Policy Violations

A Level 1 violation is any violation of the Policy that is not corrected within two (2) business days from the date of notification to correct an Internet or e- commerce violation; and (7) business days to correct all other media violations.

A Level 2 violation is any violation of the Policy within 90 days of issuance of Level 1 violation notice. Upon occurrence of a Level 2 violation:

A Level 3 violation is any violation of the Policy within 180 days of Level 2 violation notice. Upon occurrence of a Level 3 violation:

Pacbrake will not accept product returns or stock exchanges from a Reseller that (i) has been notified of a violation that remains uncorrected, or (ii) is not eligible to purchase Pacbrake products due to a Level 1, Level 2 or Level 3 violation.

Resellers are responsible for adhering to the Do No Sell list. If a Reseller is determined to be selling to another Reseller under violation of this Policy and on the Do Not Sell list, such primary Reseller will be notified and placed on Level 1 violation.

Notwithstanding the above, based on the sole discretion of Pacbrake and/or its authorized agent, a Reseller who demonstrates multiple Level 1 violations of this policy may be subject to a permanent prohibition from purchasing Pacbrake and the Reseller’s rights to use Pacbrake intellectual property will be forfeited.

Reinstatement of Terminated Dealer or WD

A Dealer or WD in level 3 violation may be offered reinstatement to purchase Products (“Reinstatement”), at Pacbrake’s sole and absolute discretion. Pacbrake’s determination whether to issue a Reinstatement of a Dealer or WD is solely a unilateral decision of Pacbrake and will not be based on any agreements, representations or promises of Dealer or WD to comply with Policy.


Pacbrake and/or an assigned agent shall determine violations of this Policy at its sole discretion. Only Pacbrake’s designated Policy administrator and/or assigned agent are authorized to communicate Policy updates, changes, or decisions. No other Pacbrake representative or agent is authorized to confirm compliance with, discuss, or amend the Policy.

For inquires contact in writing:

Pacbrake Company
26688 56 Ave
Langley, BC  CANADA
V4W 3X5

Telephone: 800-663-0096
Fax: 604-882-9278
E-Mail: [email protected]

The foregoing is a statement of Pacbrake's unilateral policy and expresses the terms upon which we will deal with all Resellers. This Policy applies equally to all Resellers. This Policy may be modified by Pacbrake from time to time. Pacbrake does not seek, nor will it accept, any agreement or understanding with respect to the prices any Reseller may advertise or charge at any time.