Pacbrake Core Values: What Drives Us Every Day
At Pacbrake, we know that when you’re out on the road—hauling, towing, or just driving your truck—you need equipment you can count on. That same mindset fuels how we run our company. It’s more than just the parts we design and build—it’s the values we live by every single day.
Our core values aren’t just words on the wall—they’re principles that guide how we work with each other, with our partners, and most importantly, with you. Here’s a look at what drives Pacbrake and how our team puts it into practice.
1. Service
Great service means more than answering the phone or shipping a product on time. To us, it’s about delivering results that leave our customers—and our coworkers—better off than before. Whether it’s a new Bravo air control or support on towing safety gear like our recovery ropes, our team’s focus is on making sure you walk away confident in your decision to trust Pacbrake.
2. Trust
In the towing and hauling world, trust is everything. You trust your rig, your gear, and your crew. At Pacbrake, we hold ourselves to that same standard—keeping promises, communicating clearly, and owning our role on the team. Every decision we make, we ask: Does this build trust? Because when our team is strong, your trust in Pacbrake is even stronger.
3. Enthusiasm
If you’ve ever walked through our doors, you can feel it—our crew loves what they do. Many of our employees have been with us for years, bringing passion, drive, and that “get-it-done” attitude to every project. Enthusiasm fuels innovation, keeps the vibe positive, and helps us build better products for the towing and trucking community.
4. Profitability
Let’s be real—profit matters. But for us, profitability isn’t about dollar signs—it’s about sustainability. It allows us to invest in new technology, support our employees, and create top-notch solutions for truck owners who demand performance and safety. Staying profitable means we can keep making products that help you tow smarter, drive safer, and haul with confidence.
5. Solutions
Every truck owner knows that problems pop up—whether it’s on the road, in the shop, or in business. At Pacbrake, we see obstacles as opportunities. Our mindset is simple: Find a way through it, around it, or over it. From engineering towing upgrades to answering your questions on our toll-free sales line (1-800-663-0096) or social channels, our team is dedicated to problem-solving with you in mind. Got a question? Ask away!
The Pacbrake Way
These values—Service, Trust, Enthusiasm, Profitability, and Solutions—are our STEPS to success. They push us to innovate, to support the truck performance and towing community, and to keep safety and reliability at the core of everything we do.
At the end of the day, we’re here to keep you, your truck, and the roads safer. Because when your rig works harder, smarter, and safer—you win. And that’s what drives us.